Andrea Maack in Fragrances
Andrea Maack is a visual artist from Reykjavik, Iceland. Her work explores the line between art and fashion, using pencil line drawings as the basis of her process to create one-of-a-kind pieces of wearable art. In the last few years, she has expanded her exploration into the world of scent, working with French perfumery Apf to create fragrance pieces to complement her art installations. This led to Andrea Maack Parfums – a small collection of distinctive fragrances based on her art works.
We know you have questions. How do you turn a drawing into a fragrance? It is a mysterious process, by all accounts. Do fragrances have colors? Andrea Maack says they do. Can a fragrance designed to complement a specific artwork stand on its own as a composition? We think these fragrances do just that. Even without seeing the artwork, these are complex, well-made scents that tell a story. The packaging is clean and minimalist, and the concept is highly intriguing, but it’s the scents themselves that we love most about this unusual project.
We know you have questions. How do you turn a drawing into a fragrance? It is a mysterious process, by all accounts. Do fragrances have colors? Andrea Maack says they do. Can a fragrance designed to complement a specific artwork stand on its own as a composition? We think these fragrances do just that. Even without seeing the artwork, these are complex, well-made scents that tell a story. The packaging is clean and minimalist, and the concept is highly intriguing, but it’s the scents themselves that we love most about this unusual project.