Juniper Ridge in Lifestyle

Juniper Ridge was founded in December of 1998 at the Berkeley Farmers Market by avid hiker, mushroom forager and all around nature freak Hall Newbegin, who founded the company on a very simple idea. In his words: “I wanted to make fragrances that smelled like the outdoors, like the real places that I knew and loved as a hiker. Nothing smells better than taking a hike in the Bay Laurel and Oak woodlands of Mt. Tamalpais, the sage covered mountains of the Big Sur or the Timberline Trail on Mt. Hood in the height of wildflower summer. The subtle aromas you pick up when you’re on the trail are so incredibly evocative– they sink in deep and rearrange your insides and take you away to the stillness of the outdoors.”

Juniper Ridge is the only company in the world extracting and formulating 100% real, plant-based fragrances, the old fashioned way, from start to finish in their Oakland, California workshop. Every Juniper Ridge product has a harvest number stamped on the front of it. These numbers indicate the vintage of each fragrance. Like wine, the scent palette of the fragrances vary over successive years based on rainfall, temperature, and harvesting locations.