Matiere Premiere in Men's

For Master Perfumer Aurélien Guichard, Matiere Premiere is simple. Each perfume is a creation of deeply expressed and uniquely creatives scents, built on a single main ingredient sourced for its extraordinarily high quality. The process is a simple yet precise method of building each scent around one natural ingredient used in very high dosage to give us these extraordinary yet modern fragrances while preserving the heritage of exceptional French perfumery. “Matière première” means “raw material” in French. It is the basic, starting point of Aurélien's creative process.