Julian Bedel

Julian Bedel was a successful branding strategist for luxury goods when, in the course of attempting to commission a fragrance for a Buneos Aires museum, he realized that there were no niche fragrances being made in South America. He founded Fueguia 1833 in his kitchen in 2010, with Argentine history and culture as the inspiration, and eventually grew it into a global perfume brand, with outposts and sales counters in high end locations across the world.