"I moved to Brooklyn in 2002 when I was 22. Almost everyone I knew was doing something interesting. Once I left a poker game at 3 am in Bushwick. As I stepped onto the street. I was shocked to encounter a wild pack of dogs–the alpha leader, the Lil’ scruff, the dame, etc. New York was wild; it seemed like anything was possible. You could study the weeds that grew out of the cracks in Brooklyn, and even start a perfume company out of nowhere." - A note from the brand