Harnessing the infinite power of nature, the new APEX Parfum connects us to the Earth and its spiritual energies, unleashing instincts and abilities that lay dormant within each of us. Grounded in inspiration from the world’s APEX animals, this Mandarin and Pineapple fragrance was designed to unearth your connection to nature’s most powerful creatures, pushing you to challenge your limits and open your eyes to new opportunities. Only when we embrace our connection to nature and our innermost instincts can we reach the APEX of our potential, becoming the best version of ourselves.
What We Think
The shifting balance and concentration of notes, specifically: pineapple, mandarin, incense and leather, bring an entirely new dimension to the already popular Apex EDP. Here, we find the Parfum version goes darker, more seductive-- woodier, smokier, and feels much more apropos for evenings and cool weather outings. Quite magnificent!
