Unique yet familiar, just like every icon, capable of encompassing the surrounding world in it. Experiences and emotions merge, tributes and roots, all of which are essential for a sound future. That’s why it’s all there blended together: spices and exotic fruits, the Italian spirit of bergamot and iris, combined with the precious Taïf rose, the oud of an aspiring horizon, the sure landing place of white musk.
Contrasting, just as the life of the Venetian districts on different sides of the legendary Rialto Bridge. Step one: the famous market with its smells of fresh fruits and exotic spices. Step two: St Mark’s Square, the iconic rendezvous point with its dapper salty air and silver wisps of tobacco smoke. A transparent yet rich, the smell of The Floating City.
The design of Gritti Privé takes inspiration from Italian nobility’s palaces: the bottles are dressed in velvet, a reference to the clothes of the Venetian doges, and crowned by 24-carat gold plated caps with Gritti dynasty emblem on the top. For each Gritti Privé extrait, the perfumer created unique twists of two distinctive accords to fuse them together, adding singular nuances and notes necessary for a perfect balance. The collection’s opulent packaging is an homage to the Gritti family’s jewelry cases: from the luxury velvet boxes to hard protective covers designed by Luca Gritti personally.
